Researchers (secret shopper) observed and documented in anonymously quality of service in shops or company premises during a typical day. Customers evaluate a random sample or determined previously the service provided, care, product knowledge and maintenance of physical space. It is ideal for companies with chain stores as for those that grant franchises in your plan to preserve the quality of services and protect the image of your company. The "audits" secret shoppers provide: The correct implementation of trade and marketing strategies determined by your business franchises, distributors, establishments or outlets. Monitoring of customer satisfaction. The index of effectiveness of your sales staff or marketing. Precise knowledge of the deal than their own sales department grants to their customers. Knowing if your promotions are applied correctly. Improved service. The evaluation to reward or punish the administrators of each Local. Ensures that dealers comply with the conditions of the franchise. A look from the side of free and objective consumer.

The benchmarking is to share information and learn from the competence to adopt better policies that lead to a better planning business strategies and increased effectiveness action. So benchmarking simply means "better ourselves learning from the experience of others. " In practice, benchmarking is: Permanently compare different aspects of the organization (functions and processes) with businesses that perform better this aspect. Identify gaps in the activities of the company. Find new perspectives to incorporate improvements in the performance of activities of the company. Tracking improvements implemented to improve efficiency while changes are applied. Precise control of the results of actions taken. Monitoring results to monitor progress and compare benefits. Why use benchmarking? Benchmarking is one of the tools of modern management more important. Either way all companies use to compare with the competition. But when used professionally we profit than a cursory glance would never reveal. Benchmarking gives us: A good call attention to the failures of the company that serves as strong argument when taking courses of action aimed at changing organizational. Practical information on how changes will influence the outcome and as we learn these changes to other companies already transited these places above. An impetus to find new ways of doing things and culture receptive to new perspectives and ideas. An opportunity for company staff to learn skills new and be involved in the transformation process from the beginning.

TREK mesures audit the design and functionality of both products promotional and institutional image and its mechanisms information within their premises. The aspects of the organization that are in contact with the public consumers are the border where the organization is to consumers. Good signage and service orientation results in a essential tool in optimizing organizational systems administrative. Clear signs and tidy allow smooth flow generating good working environment and greater satisfaction for the consumer. As a result of the study and analysis of these aspects offer advice on the best possible solution for each organization. The design and implementation of systems for merchandising and POP materials effective results in the optimal use of resources within the organization.